About Us

Welcome to Pure Flames, the premier online retailer for all things Fireplaces and Stoves.
We understand that a fireplace is not only about warmth but also ambience. Our
extensive range of products cater to every need, from cozy to stylish and
all things in between.

Why choose Pure Flames?

Dedication to 5-star Customer Service

We are fully devoted to providing 5-star customer service. Reach out to us via phone or email, and we will promptly address your inquiries. Our support extends
beyond the point of purchase, as we consider aftercare support just as important. If you
encounter any issues with your product, we will do our utmost to assist and resolve the
problem.

Price Match Guarantee

We maintain close relationships with our brands to offer our customers the best prices.
If you find a lower price for the same stocked item, we will not only match it, but also
include a complimentary gift with your new product.

Fast & Free Shipping

We provide free shipping on all product purchases within the UK mainland over £500. Since we ship directly from manufacturers, each brand has its own shipping terms. Estimated arrival dates are displayed on product pages, but may be subject to change due to unforeseen circumstances.

Warranty on All Products

As an authorized dealer for each brand listed on our website, we offer full manufacturer
warranties on all orders.

100% Safe & Secure Payment

Our website utilizes SSL Encryption technology to ensure the complete security and
protection of all sensitive credit card and personal information submitted through the
site.

Authorized Dealer Status
Pure Flames is an authorized dealer for all brands featured on our website.

Though our head office is located in London, we distribute from warehouses across the
UK through our courier partners DHL, Tuffnells, UK Mail, and UPS.
Pure Flames is a trading name for CD Commerce Ltd, with the company
registration number 16211166.
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